The client and context:
· The client is a mid market private equity fund. They were looking at acquiring a French luxury brand specialising in high end shoes.
The challenges:
· The client had commissioned us to perform a commercial due diligence of their acquisition.
· Part of the commercial due diligence was to identify opportunities to expand the business into the UK post acquisition.
What we Did:
· We acquired market data related to the UK from marketing companies and a professional association.
· We conducted a few expert calls as well as a comp-shopping exercise in the UK.
· We performed a standard market analysis of the UK market, and compared it to the French market analysis to perform a market maturity assessment and an evaluation of the potential market to be reached.
· We drew strategic recommendations with regards to the scale and channels to follow for the target’s internationalisation.
What we achieved:
The commercial due diligence has been conclusive and the acquisition took place. The company opened 4 outlets in the UK and developed an online presence. It is estimated that the client can reach an exit multiple of x2.5 to x3, partly thanks to the internationalisation strategy.
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Expert Team
Expert Team
Howard Ramsden
Managing Partner, South Africa | Renewable Energy, Data infrastructure, Project Management
Philip Gouws
Senior Partner, Africa | Retail, Product Development, Media
Alibaba Babayev
Managing Partner, Azerbaijan | International Relations, Government Affairs, Legal
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