The client and context:
· The client is a large scale, international food business. The company has a high degree of upstream vertical integration and goes from agriculture to transformed food products.
· The company commits to buy from growers large amounts of produce and they want to return the best possible price to growers.
The challenges:
· The client was looking for a high value transformed product to integrate into their value chain and to assess the right strategy to integrate that new product into the business (acquisition/greenfield/subcontracting)
What we Did:
· We explored a variety of potential transformed products which were not fulfilling the economic objectives of the project.
· We conducted a market study on a brand new product line which was holding a great market potential and returning the appropriate profitability. We then explored the integration of this product into the client’s value chain.
· We developed an implementation model involving a subcontracting agreement and a successful product launch. The work performed involved a selection of business model, a selection of supplier, operationalisation and financial modelling (for board approval).
What we achieved:
Doubling of the return to growers for the class 2 produce. Food waste reduced by 5,000t/year Creation of a new business line with a gross margin higher than the group’s average by about 10 percentage points. Improvement of the overall group’s profitability and €10- 15m value creation for shareholders.
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MEET OUR
Expert Team
Expert Team
Datuk Shafie Shamsuddin
Senior Partner, ASEAN | Retail, Asset Management, Human Capital Development
Obaida Kitaz
Deputy President | Food and Beverage, Sales, FMCG
Datuk Michael Chan
Managing Partner, Malaysia | Media, Telecommunications, Marketing
How can we help you?
Get in touch with us via Contact us form